The #1 reason branding photos are necessary? Humans are visual creatures!
Most of the information transmitted to our brains is visual. Studies have shown that our brains can process visual content 60,000 times faster than words. So you know the old adage: “a picture is worth a thousand words.” Make that 60,000 words!
THIS IS EVEN MORE IMPORTANT IN THE DIGITAL AGE...
Because the first thing people see when they find you online is your pictures. You have to make it a point to create visual content that will help your ideal clients know, like, and trust you. And then you have to use your images in your brand message and marketing strategies to grow your online presence and scale your business. Here are some ways you can put your branding photos to work.
SOCIAL MEDIA. Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, omg! It doesn't matter what platform you prefer. They all like and push for visual content. Use your branding images in your posts to increase your visibility and engagement. Soon enough, you will become a familiar face to your audience.
WEBSITE. Your website is the online signage and lobby for your business. It has to look good. It has to portray authenticity, confidence, and expertise. People want to SEE who you are, what you can do for them, and why they should work with you. The more they are able to visualize what it's like to work with you, the more confidence they will have in your services.
EMAIL SIGNATURE. Personal connection sets you apart in this digital age. Adding your portrait to your email signature can help people put a face to your business and name. They are likely to remember you better and feel more comfortable connecting with you.
BIO. Whether it's your bio for social media, web conferencing platform, news article, speaking event, job interview, or magazine publication, it is important to be prepared with your best branding images so all you have to do is hit send.
MARKETING CAMPAIGNS. Are you about to send out an email campaign? Or need to put up a billboard? It's always better to show than tell. Feature your personal branding photos in your latest campaigns and posts to keep your content fresh and impactful.
BUSINESS CARDS. You probably already know about this one. It's a no-brainer. :)
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CHEERS!